Niki Avraam is a powerhouse in leadership, workforce transformation and organisational culture. As Head of Europe for Workwell and founder of Howat Avraam Solicitors and the Personal Leadership Philosophy Programme, she helps organisations reimagine how people work, lead and thrive.

With two decades’ experience as an employment lawyer and entrepreneur, Niki has founded and led successful law firms in London, navigating highprofile employment and discrimination cases. Her journey from legal entrepreneur to workforce expert and international speaker, has equipped her with a rare blend of legal precision, business acumen and transformative leadership insight.

Niki is the creator of the pioneering “Ownership Culture” framework, empowering leaders to replace micromanagement with autonomy, resilience and accountability. She is equally known for championing “Preferred Discomfort”, the art of embracing challenges outside the comfort zone to spark growth and innovation. Her strategies have reshaped organisations from FTSE 100 companies to ambitious startups, driving engagement and measurable results.

Passionate about the lifeblood of the UK economy, small and medium-sized enterprises, Niki has worked closely with SMEs to help them realise their potential, adapt to change and lead with confidence.

Niki’s mission is clear: to create workplaces where people are invigorated by what they do, enabling both individuals and businesses to flourish.

A sought after international speaker, Niki’s sessions blend compelling storytelling with practical tools, inspiring audiences to take bold, decisive action. Purpose driven and future focused, she brings a fresh perspective to the judging panel, recognising leaders whose vision and determination are shaping the future of business.