Emma Smith is the founder of The Horsey HR Lady, a strategic HR consultancy focused on empowering businesses through data-driven decision-making and bespoke people strategies. With a background in HR analytics and talent management, Emma works with CEOs, in-house HR teams, and independent consultants to tackle challenges such as high turnover, inefficient recruitment, and engagement gaps.

Guided by core values of Integrity, Innovation, Collaboration, and Empowerment, Emma combines hands-on consultancy with education—offering workshops, in-depth reporting, and one-to-one coaching. Her approach is practical, analytical, and always tailored to each client’s unique needs.

Emma is passionate about celebrating the achievements of HR professionals and using strategic insight to highlight those making a real impact. Her contribution to the judging panel brings a blend of expertise, curiosity, and a sharp focus on outcomes that matter.